Problem

Users needed a clear, trustworthy way to explore raw gemstones, understand token pricing, and complete purchases without confusion between NFTs and real asset-backed tokens.

Research

Mapped full product flow

• landing → gem listing → price graph → token breakdown → purchase → confirmation

• Identified friction in price clarity, swipe navigation, and bonus/approval logic

• Evaluated trust signals needed for crypto-based transactions

Solution

• Designed end-to-end UX from landing page to transaction confirmation

• Structured vertical flow: price graph → gem details → token value → swipe interaction → purchase CTA

• Clarified token pricing (e.g., 1 Token = 500 USDT) with transparent breakdown

• Built interactive Figma prototype ready for development

Outcome

• Reduced ambiguity between tokens vs. NFTs

• Improved pricing clarity and purchase confidence

• Delivered developer-ready prototype within one week